Within the wider Sensodyne brand reset it was identified a new range more approachable to millennials was key to shifting brand perception. Through a program of iterative workshops we worked with real consumers to create the ideal vision.

• Working directly with real consumers

• Visioning the brands, products and expereinces that resonate with the demographic

• Creating mock up packs with users to show the core element

• Qual/ Quant testing with wider audiences the insights and principles gleaned

Using insights from millenials in the co-creation phase, a design process was kicked off to bring together a new franchise of sensodyne together, specifically focused on

• Conveying more natural science

• More approachable and not a ‘finge wagging dentist’ telling users off

• More transparency around sustainable sourcing, materials and processing

• Improved Sensodyne flavour (product)

Global innovation for 120 countries requires a tight design concept that can be adapted across cultures, language formats and differing physical formats (print, digital, campaign).

I led 8 role out agencies across the design phases (concept, role out, artwork, shopper, E-commerce, Campaign) to ensure we had all assets and content, for local markets to then adapt with local language, recycling and ingredient specifications etc

This involved the creation of asset libraries and extensive toolkits.

Sensodyne as the highest financially valued brand within the GSK family of consumer health, meant as a brand we had constant leadership accountability on key projects, and key board milestones of reporting.

Nourish was a fantastic personal development project for me personal, as I worked and reported key project deliverables and strategy to the executive leadership across marketing and design. Strategising Research, Budget allocation, and Design.

Which led to additional projects and work where I managed RFQs of our agency partners, and overall design and sustainable design strategy for the organisation.